Project information

Analogue meets digital…
An unconventional book for the launch of the revolutionary PS Vita to be sent out to journalists to educate them about this exciting device. A schematic animation of the logo immediately attracts the attention of the user as they enter the experience. Once the book is opened the concept demonstrates the new abilities of the device by revealing and showcasing one feature at a time through the die cut pages of the book. The suspense is built up as the journalists discover all of the new abilities encouraging them to write about the Vita and ensuring that it becomes a must have device for any gaming connoisseur.

Designed at HarrimanSteel